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Your four-pawed pal doesn’t need to perform award-winning tricks to deserve pampering on National Dog Day, which just happens to be today. The canine celebration was founded in 2004 by pup trainer and animal adoption advocate (and serial holiday creator) Colleen Paige — and 18 years later, pet companies and retailers are taking full advantage of the marketing opportunity.
Pet parents can dedicate a full billboard to their furball with Shoutable for just $45 from Aug. 26 to 28 in select cities, and online pet retailer Chewy is treating shoppers to a $30 e-gift card on orders of $100 or more with the code DOGDAY.
So in honor of the four-pawed fête, we’re rounding up some of the best dog accessories for celebrating your favorite furry friends. There’s something for every breed of dog owner, from the most stylish dog beds and collars for chic chiennes, to cool gear for outdoorsy mutts, to essentials for the pandemic pets with separation anxiety.
Ahead, check out our favorite dog gear to shop on National Dog Day and beyond, including items that are on sale for the furball holiday.
1. Shaya Susan Leash
Your doggo deserves its best-dressed award when they step out on the sidewalk in Shaya’s Susan leash, which comes in other colors.
Shaya Susan Leash
2. Lesure Foldable Dog Steps and Storage
For your short-legged pets, Lesure’s versatile foldable dog steps can also be used as a pet condo and extra storage.
Lesure Foldable Dog Steps and Storage
3. Frisco Halloween 13-Day Dog Toy Advent Calendar
If you and Fido love counting down to Halloween, then this 13-day dog toy advent calendar will get you both into the spooky season.
4. Béis The Pet Leash
Why sacrifice your own style when you can sport Béis’ cool pet leash that can hold waste bags, your keys, treats and other walk essentials. (The Shay Mitchell-founded travel goods brand also offers a cozy sherpa-lined pet tote.)
4. Newton Dog Bed
This breathable, 100 percent washable dog bed by Newton lets your hound sleep as comfy and cool as the rest of your family members.
Newton Dog Bed
$130 and up
5. Qualo Traq Silicone Dog ID Tag
Qualo’s customizable Traq silicone ID tag is powered by Tile’s Bluetooth tracker, allowing you to keep tabs on your pup from up to 200 feet away. (You can also use the Tile and Qualo Traq apps to get extra help from others if you’re outside of the range.) The non-replaceable battery is waterproof (up to an hour in up to one meter) and lasts up to two years.
6. PetPlate Dog Food Subscription
Treat your pup’s tastebuds (and simplify your shopping) with PetPlate, which offers personalized, fresh-cooked meal subscriptions developed by vets and made with delicious, real ingredients. Plans range from $4 to $10 per day and recipes include beef, turkey, chicken, lamp, venison or pork. The company also offers supplements and organic treats, such as chicken apple sausage bites and cookies for digestion and mobility.
PetPlate Dog Food Subscription
7. Roverlund Out-And-About Pet Tote
For your aspiring dogfluencer, this cool pet tote by Roverlund will have their wagging for their next ‘grammable outing.
Roverlund Out-And-About Pet Tote
8. Gucci Small/Medium Pet Collar
For the priciest pooch on the block, Gucci’s first pet collection includes this luxe collar for small/medium dogs with the iconic double G logo and green and red webstrap motif. If your dog fancies a high-fashion bed, harness or raincoat, the Italian luxury house now has those, too.
10. Zipcode Design Howse Dog Sofa
If a floor mat simply won’t do for your bougie dog, this dog sofa from Zipcode Design will ensure they lounge in midcentury-cool comfort.
11. Pendleton The Big Lebarkski Dog Sweater
If your dog is all dude and no bite, then they’ll surely abide by this pup sweater version of Pendleton’s best-selling Westerley cardigan.
12. Petkit Pet Backpack Carrier
Your adventurous pet can channel a vintage TV set, a retro refrigerator or an astronaut with this bubble-like ventilated backpack carrier.
Petkit Pet Backpack Carrier
13. Kiehl’s Cuddly-Coat Grooming Shampoo
This soap-free grooming shampoo from Kiehl’s is perfect for pampering pumps with sensitive skin.
14. Furbo 360° Dog Camera
If your pandemic pet gets anxious when you’re away from home, Furbo’s 360° dog camera lets you keep an eye on your canine with 1080p HD live view and 4x zoom from your phone. It’s got two-way audio, color night vision and best of all, a fun treat tosser to keep your doggo entertained.
Furbo 360° Dog Camera
15. Away Pet Carrier
For the jet-setting canine and their style-minded owners, Away’s sleek pet carrier will get them safely (and fashionably) to their destination.
16. Wild One Harness Walk & Play Kit
Give your dog’s chewed-up walking gear an upgrade with Wild One’s Harness Walk & Play kit, which includes a harness, leash, dog waste bag holder and toy set, and comes in a variety of your pup’s favorite colors.
Wild One Harness Walk & Play Kit
$132 and up
17. Petco x Backcountry Foldable Pet Crate
Adventurous canines and their humans will dig the outdoorsy design of the Petco x Backcountry collection, which includes this foldable pet crate (available in other sizes).
18. Fable Dog Crate
If your four-pawed friend’s design aesthetic is more Saarinen than Ikea, then they’ll love lounging in Fable’s luxurious dog crate that doubles as a side table.
19. Rubie’s Edward Scissorhands Dog Costume
It’s never too early to start thinking of your pup-and-me Halloween costumes. Tim Burton fans can dress up their furry pal in this Edward Scissorhands dog costume (bonus points for dressing yourself Kim or a topiary).
Rubie’s Edward Scissorhands Dog Costume
20. Vanderpump Pets XS Classic Lisa Collar
For reality TV junkies, Lisa Vanderpump’s line of dog accessories is perfect for you and your Real Housewives of Beverly Hills-obsessed fur baby. Whether they’re binge-watching on the couch or strutting their stuff on the sidewalk, your dog will be the most fashionable on the block in this classic white collar with rose gold hardware (available in other sizes and designs).
Vanderpump Pets Classic Lisa Collar
21. Spode Woodland Dogs Pet Bowl
Bridgerton-loving pups can lap up their fancy food from this chic ceramic dog bowl by Spode.
22. Trill Paws Sup Personalized Dog & Cat ID
This Trill Paws personalized ID tag from Chewy.com is for all of the hypebeasts.
Trill Paws Sup Personalized Dog and Cat ID
23. Arlo Skye The Pet Carrier
Fancy four-pawed jet-setters can curl up on the comfy memory foam mattress in Arlo Skye’s airline-compliant faux leather carrier, which has a sleeve that can be attached to your carry-on luggage handle.
Arlo Skye The Pet Carrier
24. Disney Minnie Mouse Floral Collar & Dog Leash
Got a Disney loving-dog? They can wear their fandom for their favorite bow-wearing rodent with this floral collar and leash set. It’s part of online pet retailer Chewy’s sitewide National Dog Day sale, which promises a $30 e-gift card when you spend $100 or more.
25. Ruffwear Switchbak
For the canine who doesn’t mind pulling their own weight on trips, Ruffwear’s Switchbak harness and pack makes your helpful pup look even cooler.
Ruffwear Switchbak Dog Harness
26. Lekesky Dog Carrier Backpack
Devotees of dogs and utilitarian design won’t mind carrying their pets around in this stylish backpack, which features faux leather accents and an expandable back.
Lekesky Dog Carrier Backpack
27. The Worthy Dog Plaid Sidekick Harness Vest
Every fashionable K9 needs a plaid harness vest that looks like a million bucks (but doesn’t cost a ton of dog bones).
28. Max-Bone Elma Poop Bag Holder
Who says your poop bag holder needs to look crappy? Not Max-Bone, which is known for its fashionable dog accessories (including many Disney collaborations). This playful elephant option made from luxe leather offers a whimsical alternative to those pill-shaped containers — and we like that they also offer eco-responsible compostable doo-doo bags, too.
Max-Bone Elma Poop Bag Holder
29. Star Wars The Mandalorian The Child Dog Collar
Nothing’s more adorable than baby Yoda — unless you’re talking about your playful puppy. This Mandalorian-inspired dog collar (the perfect gift Star Wars fans and their furballs) goes well with the matching leash and harness.
30. Pagerie The Dórro Dog Collar
If money is no object when it comes to your precious pup, try pampering them with luxury pet brand Pagerie’s butter leather collar with sleek silver hardware. (Miranda Kerr‘s cool canine Teddy wears the brand’s accouterments.)